Web orders boost Domino's Pizza profits


Web orders boost Domino's Pizza profits

Rebecca Thomson

Domino's Pizza reported a growth in year-on-year profits as online sales jumped 73.7%.

The company said e-commerce continues to drive the business as sales climbed to £55.9m, compared with £32.2m in 2007, representing 23.3% of delivered sales.

Total sales grew 18.4% and pre-tax profits were up 24.7% as people stay at home during the recession instead of eating out.

Domino's CEO Chris Moore said, "[There has been] an increase in households opting for in-home entertainment accompanied by delivered food at the expense of eating or drinking out - a dynamic that has been reinforced by the current economic downturn.

"Our e-commerce platform, which this year celebrates its 10th anniversary, continues to exceed expectations. Mainly as a result of increased spend in highly targeted online marketing in 2008, sales grew by an extraordinary 74%, while average ticket value was 20% higher than phone orders."

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