David Attenborough launches Google Earth endangered species project


David Attenborough launches Google Earth endangered species project

Antony Savvas

Sir David Attenborough has launched a layer on Google Earth which illustrates the world's endangered species.

David Attenborough has launched the Google Earth service as a patron of endangered species organisation Wildscreen.

The layer uses Google's mapping technology to raise the profile of a selection of endangered species from Wildscreen's ARKive project.

The Google Earth Outreach programme has helped give Wildscreen the resources to use Google Earth and Maps to show ARKive's work to a mass audience.

It means Wildscreen have been able to overlay written, audio and video information onto Google Earth.

Unveiling the new ARKive layer in Google Earth, Attenborough said, "Having spent over 50 years working in natural history broadcasting, I know how important technological innovation is for reaching new audiences.

"With the arrival of the internet, there are now even more opportunities to bring the wonders of the natural world to a global audience. Google Earth is a really powerful way for Wildscreen to show the vital work it is doing with the ARKive project."

The ARKive layer can be found in the Global Awareness folder of the Featured Content section in Google Earth. Google Earth can be downloaded for free.

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