Financial services firms should adopt Web 2.0-based applications to improve services to customers and promote cross-enterprise collaboration, says analyst Gartner.
The analyst says the sector should adopt technologies such as podcasts, blogs and RSS feeds to help keep up with the latest communications technology.
Such technology could be used to deliver tailored content and information to clients, says the analyst in a report.
Gartner said that relying on call centres and orthodox internet marketing was no longer adequate for providing a full service to customers.
The analyst said banks and other financial institutions should adopt blogs, podcasts and RSS feeds in the next 12 to 24 months.
Some banks, such as UBS, have already adopted some of these technologies.
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