Google increases search engine enquiry lead

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Google increases search engine enquiry lead

Antony Savvas

Google increased its share of the web search market by 6% last month, widening its lead over Yahoo, MSN and others.

Web tracking firm ComScore said Google had 42.3% of the search query market in February, rising from the 36.3% it held in February 2005.

Yahoo’s share was 27.6% of the market, down from the 31.1% it held a year earlier. And MSN’s share fell to 13.5% from 16.3% despite a massive marketing campaign to support its revamped MSN Search offering.

Ask.com was the only other search engine to gain market share, up to 6% from 5.3% a year earlier.

Google will be bolstered by the news as it seeks to carve out an even bigger share of advertising revenues for its web portal. It is already the web advertising market leader.

Google, Yahoo, MSN and AOL are all continuing to launch a range of desktop services to users to encourage brand loyalty and to try and increase ad sales into the bargain.

 


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