SugarCRM plans to launch the next version of its open source customer relationship management (CRM) platform next week, with several new features to aid companies’ sales and marketing.
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Sugar 4.0 is the latest offering since the product first appeared on the market in July 2004. The new version includes workflow management and has the ability to automatically convert e-mails into sales leads.
In addition, the product’s campaign management, reporting, executive dashboards and lead-sharing features have been enhanced.
With the advanced features in version 4.0, the company is trying to make Sugar a more viable alternative to proprietary solutions from the likes of Siebel, Salesforce.com and Microsoft.
Sugar 4.0 is available in three versions. An enterprise edition costs £265 a year per user and a professional edition comes in at £140 a year per user.
The core SugarCRM offering, without advanced features such as workflow management, is available as a free download.
SugarCRM says the free core product has been downloaded 300,000 times.