Google pulls plug on free web analytics


Google pulls plug on free web analytics

Cliff Saran

Google has temporarily stopped new users getting its hosted web analytics service, after being overwhelmed with applications after it decided to offer it for free last week.

Visitors to the Google Analytics sign-up page are greeted with the message, “Thank you for your interest in Google Analytics! Google Analytics has experienced extremely strong demand, and as a result we have temporarily limited the number of new sign-ups as we increase capacity.”

The company had previously charged $199 (£117) for the service. Potential users are being asked to leave their details on the site to enable them to be contacted about using the free service at a later date.

The service was previously known as Urchin on Demand, and allows companies to monitor the success or otherwise of their on-line marketing campaigns. It can tell users for instance which websites were visited by their on-line customers before they came to their site.

Some existing users of the service started to experience performance degradation last week under the weight of the rapidly increasing number of new users.

This was the main reason Google pulled the plug on new subscriptions. Google did not say when new registrations for the service would resume.


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