The UK search engine marketing industry will be worth almost £600m this year, and its value is rising fast.
E-consultancy, which tracks online marketing trends, said there had been 70% growth in search engine marketing spend since last year.
It said growth was set to continue, with the largely untapped SME market about to come onstream and as web portals such as Google and Yahoo ramped up the business reach for their services, such as sponsored searches.
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E-consultancy said business sectors increasingly using search engine marketing included financial services, travel, gambling, recruitment, automotive and property. The researcher said marketers were now realising the benefits of building their brands using search engines, and were not simply viewing the internet as purely a response medium.
E-consultancy said Microsoft’s new MSN Search and Google Local services would help fuel further growth.