Google profits soar

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Google profits soar

Antony Savvas

Google has reported substantial increases in sales and profits for 2004.

Annual sales were £1.77bn - an increase of 118% compared with 2003 - and operating profits jumped 87% to £355m.

Google’s results reflect a rapidly developing commercial search market, which is currently estimated to be worth around $5bn a year. The company is the market leader.

Google’s success has spurred the likes of Microsoft, AOL and Yahoo into developing their own commercial search offerings.

Microsoft this week launched its new MSN Search engine to help increase its estimated 10% share of the commercial search market.

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