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Network Associates is McAfee once again

After a seven-year stint doing business under the name Network Associates, the company formerly known as McAfee Associates has...

After a seven-year stint doing business under the name Network Associates, the company formerly known as McAfee Associates has readopted its founder's name and will now be known as McAfee.

The name change was adopted to reflect the changes the company has experienced over the past year as it divested itself of major portions of its business, said Raj Dhingra, senior vice president of corporate and product marketing.

"In the past the Network Associates name had been associated with a broad range of products ... we found that there was a higher association with our security products and the McAfee brand name," said Dhingra.

McAfee has sold off two major components of its business since the beginning of this year. In February it sold its Magic help desk software division to BMC Software. In April it sold its Sniffer network management software to the investment firms Silver Lake Partners and Texas Pacific Group.

At that time, the company announced its intention to reassume the McAfee name, which amounts to a full circle in its branding strategy.

McAfee isn't the only software company to have reversed direction after dropping a popular name during the dot-com boom. In 1998, development tool vendor Borland International switched its name to Inprise. That decision was reversed just two years later.

McAfee originally took its name from company founder John McAfee, who started the software company in 1989.

Robert McMillan writes for IDG News Service

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