Oracle will unveil software pricing and outsourcing options and its plans to embed radio frequency identification (RFID) technology in its products at AppsWorld this week.
The company also will make other announcements related to its E-Business Suite 11i line of applications.
Oracle would be the second major applications supplier to embrace RFID this month. ERP market leader SAP said it had bundled RFID data management capabilities into some of its applications, including its SAP Event Management supply chain module.
Joshua Greenbaum, an analyst at Enterprise Applications Consulting, said SAP, Oracle and other ERP suppliers accelerated their push to support RFID after Wal-Mart Stores ordered its top 100 suppliers adopt the technology in their supply chain operations by January 2005.
Despite the planned RFID announcement and the other new developments, Oracle's focus at AppsWorld will be on more routine issues, such as upgrade cycles, rather than major technology rollouts.
Greenbaum said Oracle needed to market its applications more, instead of its database and infrastructure software business. The company has also been focusing too much attention and energy on its hostile bid to buy rival PeopleSoft and not enough on developing its own internal strengths and structure.
Marc L Songini writes for Computerworld