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Microsoft realigns MSN division

Microsoft is altering the structure of its MSN internet services and content division by focusing on communications and information offerings.

Microsoft hopes to streamline operations, making the decision-making process at the division faster and more effective.

The Communication Services and Subscription Platform group will be headed by Blake Irving.

It will take charge of the subscription-based MSN online service, the Hotmail e-mail service and the instant messaging MSN Messenger service.

This group will generate revenue mainly from subscription fees to services such as the MSN online service or to premium e-mail options to Hotmail, whose basic service is free.

The Information Services and Merchant Platform group will take care of the publicly-available MSN portal, the MSN internet search capabilities and the MSN e-commerce channels, and will be headed by Yusuk Mehdi. This group will generate revenue from advertising sales.

These two main groups will be supported by three divisions, which include global sales and marketing, operations and strategy and finance.

Juan Carlos Perez writes for IDG News Service


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