Business intelligence to boost Opodo focus


Business intelligence to boost Opodo focus

Daniel Thomas
European online travel portal Opodo has improved operational efficiency and introduced more customer-focused services since rolling out business intelligence software at the end of last year.

The company implemented the business intelligence suite from Business Objects to support its ambitious growth rates, said Stuart Walters, chief information officer at Opodo.

"Online travel is set for major growth and Business Objects will play a major role in helping Opodo maximise market opportunity," he said.

The business intelligence suite links to Opodo's newly installed informatics datawarehouse, which stores data from more than 400 airlines, 30,000 hotels and 750,000 hire cars.

It will give the company improved visibility of information allowing it to offer more targeted services.

"We are a transaction-based business and it is important we have a clear idea of what our customers want," Walters said.

l Online travel rival eBookers released its financial results for the first quarter of 2003 last week, revealing it achieved an adjusted profit before tax of £100,000, compared to a loss of £2.2m for the same period in 2002.

Dinesh Dhamija, chief executive officer at ebookers, said the growth was "testament to our growth internet model and our low-cost outsourcing to India".

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