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Users have until 31 July to decide whether to go for the Upgrade Advantage or Software Assurance volume licensing options. Page explained, "We are saying to people, look at these things and make a decision that is right for your business." On 1 August these options will disappear, she added.
Page admitted that, initially, Microsoft had not done the best job of making users aware of the new software licensing deals. "We could have been more proactive, we want to make people feel that we are not imposing things on them," she said.
However, she stressed that Microsoft will not be extending the deadline for a second time. "The 31 July deadline is rock-solid. Microsoft won't make a last-ditch change," she said. Microsoft has spent £1m on marketing to remind users of the deadline.
A backlash from users, backed by an award-winning Computer Weekly campaign, forced Microsoft to delay implementation of its new software pricing structure, which was originally scheduled for 1 October last year.