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Ovum views Web services as a convergence of integration technology and object-based Web software technologies.
The result will be a cheap form of integration which which will give rise to inter-enterprise collaboration as the norm, the research found.
Ovum's research director Neil Ward-Dutton predicted the rise of a new category of integration service providers offering business the opportunity to collaborate by renting integration links between the corporate data of business partners.
Christine Axton, senior researcher at Ovum, said, "The merging of the two technologies is where the opportunity lies. Web services is about interacting with those outside one's own domain.
Axton said, "Suppliers have been used to selling packaged software. This will change. And they have been used to selling it to IT managers. This will change also.
"We envisage a future where software will be sold to line-of-business managers by service providers."