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The company's new service will be delivered through the Real Broadcast Network (RBN) and offers companies the ability to create an e-commerce model around their content. The service is designed around Real's own RealOne SuperPass content subscription service, which launched last month.
RBN Managed Subscription Service offers companies customer registration and subscriber management, payment processing and billing systems, user report accounting, customer service and back-end hosting through the Real Broadcast Network. With the managed subscription service, content companies have the ability to drum up revenue through pay-per-view, rental or subscription models, Real said.
A handful of companies have already adopted the service, including Sony Pictures Digital Entertainment which is launching SoapCity Radio in May through its SoapCity.com property, offering soap opera fans on-demand audio episodes streamed over the Internet.
"By partnering with the RealNetworks' stable and secure back-end infrastructure we can ensure that the SoapCity Radio audience will have a unique and satisfying experience," said Mary Coller, general manager of SoapCity.com.
Real did not disclose pricing for the managed subscription service.