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Guinness World Records has launched its GuinnessWorld Records.com web site, running on Microsoft and Intel technology. The new site offers videos, streaming media, games, e-cards and flash movies. Stephen Nelson, CEO of GuinnessWorld Records.com said, "To launch our site we needed a platform that could meet our needs for personalised content, dynamic publishing, database management, reliability and scalability. At the same time. we wanted a platform flexible enough to ensure that our future growth would not be limited."

Only time will tell if it is a record-breaker in its own right.

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