Google has updated its search capability with Google Instant, which uses 15 new technologies to display results as users type in search terms.
Google Instant builds upon the company's search autocompletion technology by executing the top suggested query and returning results with each keystroke.
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
According to Google, people read about 10 times faster than they type, which means they can scan a results page while they type.
"You get to the right content much faster than before because you don't have to finish typing your full search term, or even press search," Google said in a blog post.
The idea is that seeing results as they type will help users to formulate a better search term by providing instant feedback.
"You can now adapt your search on the fly, until the results match exactly what you want," said Google.
Google Instant will shave between two and five seconds off the average search, according to Google research, although it is not yet available for mobile devices.
The new approach to search is being rolled out to Google account holders and Google.com users in the coming weeks, but may require a browser update.
Google Instant will work only with Chrome v5 and v6, Firefox v3, Safari v5 for Mac or Internet Explorer v8.
The first countries to get Google Instant will be the US, UK, France, Italy, Germany, Spain, and Russia.
Google plans to make Google Instant available worldwide in the months ahead, and for mobile devices a few months later.
In China, where search suggestions are blocked because they might point people to politically sensitive information, Google said the service is likely to be available through the company's Hong Kong search site.