The vendor, which claimed to have established itself as a top three player in its home market, decided at the end of 1999 to attack Europe’s second biggest PC arena.
“We looked at other domestic markets to grow our business rather than having purely a German-centric operation,” said Anup Singh, product marketing manager at Maxdata.
After building what it suggests was a “solid platform” last year, the vendor is optimistic about this year. It believes that repeat consumer purchases that analysts are predicting could bolster its standing.
Pointing towards the clarity it brought to its PC range last year, Singh argued it would be more focused this year.
“We are a relatively small operation so we can customise our products to offer bespoke systems like a network-ready PC for the SME market or an inexpensive business PC,” claimed Singh.
Highlighting the hybrid sales approach some vendors utilised, he insisted it had credibility in the channel and revealed it was looking for partners that had made “significant inroads in the SME sector”.
But Andy Brown, research analyst at IDC, suggested tier two local manufacturers had always struggled when moving into foreign markets.
“For a German company to hit the UK SME sector is tricky. In Germany it would have a channel network, but it is up against some serious competition over here with the likes of Time and Tiny,” he argued.
This was first published in March 2001