Planning for success
- Posted:
- 16:48 22 Dec 2004
Converged networks for voice and data are on the road to dominance. They are not a majority of installations yet, but recent research by consultants MZA found traditional networks' market share falling rapidly - from 63% to 51% in the year to mid-2004.
At the same time, market share of voice systems with both
traditional and IP capability grew from 35% to 47%.
In other words, around half of all voice systems are now sold with
some IP capability. This is a major shift in the anatomy of voice
and data networks towards single converged infrastructures that
offer simpler and cheaper network management plus enhanced feature
sets.
The simpler structure of the network can bring you cost
benefits, but the increased sophistication of network equipment
demands greater planning by your IT department.
Paul Taylor, sales and marketing director for network equipment
provider Swyx, says most IT managers know the cost benefits of
converging voice and data - reduced cabling and maintenance costs
plus free internal calls between sites with IPT - but believes you
can reap greater rewards according to size, operational needs and
structure.
Reduced call charges
"It makes good economic sense for greenfield sites to opt for
convergence, installing a single voice and data network rather than
pay twice for equipment like switches, routers and hubs. Companies
with multiple sites should also consider using a converged network
with IPT, as they will benefit from reduced call charges."
Your business may have developed over time or have grown through
mergers and acquisitions, so your IT department could find itself
managing and supporting a number of different and disparate
networks. Convergence can help simplify such tangled
infrastructures, says David Atkinson, consulting systems engineer
with Cisco.
"Networks can have widely varying service level agreements (SLAs),
maintenance contracts and management interfaces, which add layers
of complexity and cost to the business.
"To find greater cost efficiencies, improvements to customer
service and higher productivity for employees, the totally
integrated corporate infrastructure supported by a converged
network has become the 'ideal' architecture for modern
organisations," he says.
With IP systems, particularly those based on session initiation
protocol (SIP), it doesn't matter where the server is in
relationship to the telephone in use, says international market
development manager for 3Com, Mike Valiant.
"With a converged network I can be at my company office in Santa
Clara and log into the phone system and the setup will be as if I
were at my usual desk. Anyone trying to reach me can do with my
regular number. This becomes particularly useful when considering
that a call from offices in the UK to the US will be routed as an
internal call and be free."
There is a strong financial business case for you to look at
converged networks, and you will likely find that such networks can
bring significant savings in many areas - deploying new offices,
maintenance, administration, internal voice calls and
homeworking.
The simpler anatomy of the converged network makes financial sense
and eases day-to-day management once installed, but because
converged network equipment is much more complicated and the
features on offer touch all parts of the business, implementation
demands a great deal of forethought and planning.
Traditional networks handle voice and data separately and each type
of network does its job well. The voice network ensures a circuit
is opened between parties and communications are crisp and clear
and not subject to delays and interference.
The data network ensures traffic gets from one network node to
another in the fastest possible time that packets can be put
together in the right order at their destination.
Converged networks carry all types of traffic; their equipment
needs to be more sophisticated. It doesn't matter if it sometimes
takes a little longer to download a web page but the same delay is
not acceptable on a voice call, so a converged network is designed
to carry a variety of traffic types, each requiring specified
levels of service, such as availability, latency and jitter.
This is effected by "QoS-enabling" the local area network and
wide area network so voice calls (or other important applications)
can be prioritised, for example, by installing switches that are
enabled for QoS.
The converged nature of the components makes voice and data
networking a simpler matter than managing separate networks. But
where it was an easy decision to simply buy a network that only
carried voice traffic, converged networks - with so many features
and functions rolled together - require greater forethought and
planning, both technically and with regard to the business.
The first step in procuring and building a converged network is to
perform a network audit. This will allow you to see what elements
of the network need changing. Next you need to decide - with
reference to the needs of the business - which core applications
will be required, for example data collaboration, unified messaging
or conferencing.
Then you can get on to detailed specifications. The services and
applications the network needs to support and the location and
needs of the users will define the specifications of the network.
Virtual private networks (VPNs) are one example of where
complicated choices have to be made, says Atkinson.
"If you need to connect a large number of distributed sites,
nationally or internationally, an internet protocol (IP) VPN may
provide the most cost-effective solution," he says.
"But there are several types of VPN to choose from, such as IP
Sec, SSL and MPLS. MPLS VPNs provide effective any-to-any WAN
connections and offer multiple classes of service to handle voice,
standard internet traffic as well as high-priority or
delay-sensitive traffic, such as for enterprise resource planning
(ERP) applications. IP Sec and SSL VPNs deliver the greatest
flexibility of access, for example for mobile workers, but do not
support classes of service for different traffic types."
Of course, there is always the option of procuring a fully managed
service, where the service provider will lease and manage the
equipment and deliver the network with defined service levels.
But whether you opt for this route or do it in-house, it's best to know what is involved in moving to a converged network. The anatomy may be simpler than the networks of the past, but that simplicity hides a lot of detail and choices that must be made.