Online payments servicePayPalhas launched a platform to enable software developers to
integrate PayPal in other applications.
The platform, known as
PayPal X, will for
example enable developers to embed the PayPal system with other
applications such as
social networks.
This approach has been successful for companies such as Apple.
Apple's
App Store software catalogue has 100,000 applications developed by
third parties available to iPhone users.
PayPal, which is a subsidiary of Ebay, hopes to increase demand
by making the services available in more places.
A PayPal spokesperson said it has committed to opening up to
developers and PayPal X is now available.
Gareth Lodge, analyst at TowerGroup, said: “It is an interesting
move because if PayPal can get the right people to develop the
right things it can increase traffic.”
He said developers used to working with social media
applications could bring PayPal into contact with more people.