The global economic downturn will not hamper the use of
mobile computing platforms to access the Internet according to a
research conducted in the five larger Western European countries
and the United States by The Nielsen Company for
Tellabs
Indeed the findings show that
mobile computing will flourish as professionals intend to
'dramatically' increase use of mobile data services over the next
two years with significant growth over the course of the next
twelve months.
Up to 71% of consumers in the survey anticipate daily use of
services such as mobile Internet even though they expressed
concerns about cost, speed and quality of service.
More than
half of the approximately 200 million mobile data users in those
countries expect to increase use in the next two years and more
significantly, according to Nielsen,
more than
a quarter of those who do not use mobile data services today intend
to start using them within a short period of time.
Tellabs says that there will be strong growth in network traffic
from around 175 million consumers for services such as mobile
Internet, E-mail and multimedia services.
“Mobile data services are not a luxury, but a necessity that
consumers plan to purchase despite economic conditions,” explained
Pat Dolan, vice president, Europe, Middle East and Africa, Tellabs.
“By planning urgent and strategic network upgrades, operators can
quickly and cost-efficiently address users’ issues and meet
increasing demands on networks.”
The detailed breakdown of the top five services that non-users
intend to start using shows that anticipated demand is not evenly
split. U.S. consumers will drive more new mobile Internet use than
Europeans: Around half of U.S. non-users of the mobile Internet
intend to use it in the next two years, compared with a third of
non-users in Europe.
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