Revenue from European mobile computing business customers will
increase at a compound annual growth rate of 4% over the next four
years according to a market survey by ABI Research.
The analyst’s report investigated the prospects for five
different mobile computing services: voice communications,
messaging, information access services, computing applications and
computing/information access applications. ABI consider the
prospects for European mobile computing are bullish, stating that
Europe as a region has the highest adoption of mobile computing
services at 121% penetration, rising to 135% by 2012.
The 4% CAGR of average revenue per user (ARPU) among mobile
business users predicted by ABI becomes more impressive given the
firm also expects ARPU from consumer mobile services to stay flat
at a CAGR of 0.1%.
Commented practice director Dan Shey, “Not surprisingly, data
services are providing the ARPU uplift driven by the uptake of
smartphones, and adoption and usage of mobile e-mail and Internet
services. However, the impact of these drivers as well as others is
different for business customers in different occupational
segments; the end result is a unique set of subscriber and ARPU
growth rates, penetration and total revenue opportunity by
occupation.”
“In the current economic environment, focusing resources on the
right business user segments is absolutely essential. Understanding
the opportunities specific to each business sub-segment will not
only allow mobile suppliers to stay solvent in 2009 but will also
position them for growth in better times,” Shey added
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