Mobile broadband comparison site Top 10
Broadband has rebutted reports that demand for
3G-embedded laptops and netbooks has been overestimated.
Top 10 Broadband claims
that its new findings contradict reports that are suggesting that
demand for 3G-embedded laptops and netbooks has been
exaggerated.
It cites one particular study from Disruptive Analysis reporting
that
projections for
demand had been hyped up by PC manufacturers and that mass adoption
of laptops with built-in broadband was years away. Disruptive
Analysis forecast that in three years time the proportion of mobile
broadband subscribers using built-in wireless would be just 30%,
compared with 58% who will be using a dongle/external USB modem to
get online.
Top 10 Broadband disagrees, arguing that based on over 1,000+
sales in November, deals from Vodafone and Orange which include
laptops with
embedded 3G broadband outstripped those which offer free laptops
with external USB modems or dongles by a ratio of almost 3:2.
It adds that such deals are now the third and fifth biggest selling
mobile broadband offers on the site.
Commented Jessica McArdle, Top 10 Broadband’s marketing manager,
“Demand for 3G-embedded laptop broadband deals has rocketed since
the first consumer-targeted offer was launched in September 2008.
Given how fast they are selling, we are baffled by these recent
projections which seem to be speculative and have no grounding in
actual broadband product sales.
“Mobile broadband embedded laptops are seen as the compact,
hassle-free alternative to using external mobile broadband dongles
to connect to the internet on the go. Additionally at a time when
belts are being tightened across the country, they can represent
terrific value for consumers.”
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