Adobe has established an alliance with Google and Yahoo in an
attempt to improve the amount of dynamic web content and
rich
internet applications (RIAs) delivered by search results.
The company says it has forged the bond with the search giants
so that it can provide both Google and Yahoo with
Adobe Flash Player
technology. This move is designed to enhance search engine
indexing of the Flash file format
(SWF) and expose web
pages that are currently undiscoverable by search engines.
With the
benefits of rich internet applications still the subject of some
debate, Adobe says there are millions of RIAs on the web that
offer the benefits of online applications, but in a downloadable
format so that they are still capable of working offline.
Speaking to ComputerWeekly.com, Adobe evangelist Ben Forsaith
said, "This is a significant milestone in the adoption of RIAs and
other dynamic web content by businesses. This technology is helping
organisations across all sectors engage with their customers
through the web, so the partnership with Google and Yahoo will make
Flash files and RIAs first-class citizens in searchable web
content, meaning enterprises can be confident that they will be
found by users across the globe."
Google has already begun to roll out Adobe Flash Player
technology incorporated into its search engine. So as more search
results feature RIAs and other dynamic content that runs in Adobe
Flash Player, Adobe insists that this will ease the burden for web
developers who have up until now had to amend the content they
produce to make it searchable.