UK entertainment retail chainZavvihas boosted its online sales by
70% since implementinge-commerce softwarefromHybris.
Zavvi, formerly Virgin Megastores, said its large product
catalogue made it essential to strengthen its ability to manage its
product information.
Steve Kincaid, e-commerce director, said the software developed
by Javelin Group had played a key role in increasing online sales
by enabling Zavvi to update product information in real time.
"We are reaping the benefits of a consistent and co-ordinated
approach to product information within six months of going live,"
he said.
Another reason for choosing the Hybris software, said Kincaid,
was its ability to support Zavvi's plans to extend its product
lines this year.