Topic: Innovating Information in Retail
Time: 11.00am
Date: Live Friday 22 June 2007
Duration: 60 minutes
Description: UK retail executives face a unique
set of challenges and are searching for the insights into their
business, marketplace and customers to provide them with a
competitive edge.
Retailers must deliver valued innovations to market before the
competition does in order to increase sales and market share,
whilst at the same time improving productivity and reducing
costs.
The importance of finding the right levers to drive innovation
is rising. Today’s successful retail organisations have an insight
that allows them to improve product, concept and marketing
strategies which will in turn enrich the overall retail experience,
attracting new customers and retaining existing customers. In
addition having greater insight into a supply chain enables retail
organisations to make informed business decisions.
This insight can be achieved by deploying the correct IT and
processes, including effective data management solutions, in a
structured manner.
This webinar will show exactly how to find the appropriate
technology solutions and make those profit enhancing decisions. It
will:
- Present the views of a leading UK retail analyst who will
explain the fundamentals of using IT to achieve customer insight
and a single customer view.
- Advise on how to avoid gaps between what the business wants and
what IT can deliver.
- Highlight the types of data, document and customer management
systems that firms can use in order to achieve customer
insight.
- Reveal how effective information management can drive
profitability
- Discuss a case study from a successful retail organisation that
has deployed data management tools to meet critical business
challenges in order to get the right products to the right
customers at the right time.
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Format:
5 minute introduction followed by three 10-minute presentations
plus a 25/30- minute moderated Q&A session. Interactive polling
carried out throughout the event.
Click here to register now >>