Online insurance companyesurehas implemented software from Initiative Systems to get
better control of customer records.
Initiate Consumer software creates a single view of customers
across its entire product range.
The company said an increasing amount of business comes via
aggregator websites, which offer consumers advice on where to get
the best insurance deal. This makes the management of customer
details more challenging with risks of duplication higher.
"With a significant proportion of our business now coming from
this channel, the [software] will help enable us to efficiently
manage the increase in activity, reduce any duplicated or
fragmented customer records and help us to better know our
customers, track their individual needs and facilitate cross-sell
opportunities," said Mark Foulsham, head of IT at esure.
"We have over 15 million current records generated from multiple
sources and we needed a solution that could de-duplicate the data
and ensure it stayed clean without the need to do ongoing data
cleansing," said Foulsham.