SMEs are failing with their web marketing and are not
aware of new
interactive web applications, according to a
report by Mediasurface.
The web content management firm surveyed 179 small to
medium-sized enterprises, and found that 61% did not believe their
website reflected their company’s brand.
Of those questioned, 52% were unaware how often their sites were
updated, and 11% did not even have a web presence.
The survey found that 37% of companies updated their websites
weekly and 11% monthly.
Despite the wide-ranging publicity helping to promote
Web 2.0 interactive apps, 41% of respondents
were still unaware of Web 2.0.
Of the companies that were aware of Web 2.0, only 37% believed
that such technology would impact on their business.
Andy Peart, chief marketing officer at Mediasurface, said the
results implied that the message about Web 2.0 and its
opportunities may be getting through to large firms, but not
smaller ones.
Wise up to mashups, says Gartner
>>
New routes with enterprise mashups >>
Use
Ajax skills to enhance the online user experience
>>
Win business with web content >>
Google launches web content tools
>>
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>>
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