Hitachi Capital Consumer Finance has hailed its customer
management system from Experian a success with bad debt reduced and
business intelligence increased.
The credit company, which offers point of sale credit to
shoppers on goods such as electronic equipment, jewellery and
furniture, implemented Experian’s Delphi for Customer Management
(DCM) software.
The analytics software analyses customer records to identify
patterns and also has an extensive database of the company’s
300,000 customers identifying customer credit worthiness.
Andrew Davies, head of risk management at the company claimed
that the investment will pay for itself in 12 months just through
the anticipated reduction in bad debt.
Davies said the bad debt reducing function of the software is
vital in the company’s area of business. “There is potentially a
lot of risk of bad debt in our sector and it has been a challenging
two years,” he claimed.
Meanwhile other customer behavioural information collected by
the system will ensure the company provide customers with the right
offers.
The roll out of the software harnessed existing IT, which
ensured that the initial capital investment was kept below £10,000,
said Davies.
“The reason the costs were kept down is because we are using
existing technology to receive and send data so it was just an add
on,” he said.
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Hitachi Capital Consumer Finance website
>>
Experian Group website >>
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