Many
total cost of ownership (TCO) models are
seriously outdated and wildly inaccurate because they haven't
been updated to include the increased cost to power and cool
storage arrays,
storage area network (SAN) switches and
hosts.
"Through 2009, energy costs will emerge as the second-highest
operating cost in 70% of worldwide datacentre facilities," declares
Michael Bell, research vice president at Gartner, in a recent
report. In addition, analysts expect U.S. companies will spend
twice as much on power and cooling by 2009 as they did to acquire
their IT devices. Today, servers account for 40% of the
datacentre's overall power consumption. Storage isn't far behind,
taking 37% of the overall power, says Bell.
Power costs aren't the only factor forcing organisations to
rethink their TCO analyses. The cost of end-of-life disposal and
emerging green regulations that require cradle-to-grave energy
tracking -- costs that IT managers previously paid scant attention
to -- also threaten to become significant factors. Even real estate
prices are a factor as IT managers wrestle with packing equipment
more densely into costly floor space or spreading it out to
facilitate more efficient air flow and cooling.
"Power and floor space are probably our two biggest IT concerns
right now," says Michael Thomas, special project director at a
major Midwest financial organisation with multiple datacentres.
Thomas has had to delay some project implementations while waiting
for the electric utility to come up with more power.
While storage prices on a cost-per-gigabyte basis continue to
drop, storage managers will find their best budgeting efforts
undermined by power, disposal, energy tracking and real estate
costs. However, the problem isn't insurmountable. Vendors are
ramping up energy-efficient green systems and tools to manage
energy usage. By 2011, Gartner's Bell expects power demands to
level off or even decline as innovations and best practices combine
to contain the problem. In the meantime, IT managers still have to
deal with the problem.
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Systems and storage
gear contains hazardous materials. Organisations are legally
responsible for how they get rid of old storage devices.
End-of-life disposal of systems and storage will eventually fall
under regulations like ISO 14000, which is a set of international
standards addressing environmental management. It guides
organisations in developing both their environmental management
system and the corresponding audit program.
DOs- Understand and include cost of disposal in your TCO
analysis
- Identify all of the costs associated with safe disposal,
including eliminating data from hard drives
- Insist on an audit trail
- Expect more green regulations in the years ahead
DON'Ts- Don't try to dodge responsibility; almost every component
contains a traceable serial number
- Don't try to dispose on the cheap; use a reputable
operator
- Don't try to dump overseas; rules are even more stringent in
Europe and are quickly being adopted in Asia
- Don't delay in the hope that green requirements will
ease
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Unsustainable cost
increases
"The ugly secret of smaller, faster, cheaper
is that just because we can make it smaller and buy more of it,
doesn't mean it is any more energy efficient," says Bob Gill, chief
research officer at TheInfoPro . To the contrary, smaller and
cheaper means companies are buying more devices and packing them
more densely into the datacentre. Even if the individual devices
use less power, the aggregate number drives up energy
consumption.
Gartner projects that more than 50% of
datacentres will exceed 6 kW per rack within two years; Bell
expects that number to rise to 70% to 80% within four years due to
the increased density of IT equipment, and that the ratio of power
to cooling will hit 1:1. In addition, electrical costs per rack
will increase by a factor of four, he calculates. Previously, the
ratio was 0.5:1. "The cost is basically unsustainable," concludes
Bell.
IT must also begin to factor in costs for
getting rid of end-of-life equipment. "Disposal now has to be part
of the TCO analysis," says Adam Braunstein, senior research analyst
at Robert Frances Group, Westport, Conn.
The price tag includes not only the cost of
safe disposal but the cost of ensuring that data is effectively
removed from disk drives. "A three-times overwrite is Department of
Defense compliant, but you need at least a seven-times overwrite to
be completely safe and 10 times is even better," says
Braunstein.
The cheapest option is to increase storage
utilisation. "You want to increase the utilisation of the spinning
motors and platters that you already have," says Jonathan Eunice,
founder and principal IT advisor at Illuminata ., Nashua, N.H. Once
the drive is spinning, additional utilisation essentially costs
nothing from an energy standpoint.
Erie 1 Board of
Cooperative Education Services (BOCES) is a longtime mainframe shop
in West Seneca, N.Y., that provides applications and IT services to
more than 100 public school districts in western New York. Chief
information officer Carol Troskosky has moved the organisation to
new mainframes with the latest channel-attached storage.
(Channel-attached describes the high-speed, direct interconnect
between the mainframe and shared peripherals; in this case, shared
IBM storage arrays.) She then boosted utilisation by consolidating
open systems using Linux on the mainframe, while capitalising on
the increased energy efficiency of big iron. Erie 1 BOCES has also
joined with other agencies in New York to buy energy cooperatively.
But Troskosky still expects energy consumption to increase. "We try
to keep our energy costs as low as possible," she says, but the
organisation must still meet increased demand for its
services.
Beyond consolidation,
storage managers can deploy storage in more energy-efficient ways.
If you don't need high performance, deploy 7,200 rpm or 10,000 rpm
disks rather than 15,000 rpm models, as the slower speeds use less
energy. Similarly, smaller form-factor (2.5-inch) disk drives
require only 5 volts vs. 12 volts for standard 3.5-inch form-factor
drives. Small form factors, however, usually have smaller capacity
(see "Energy tradeoffs").
Direct current (DC) can
also be an energy-saving alternative. According to IDC, DC-powered
equipment allows a portion of the heat load to move from the
servers to the rectifiers, reducing heat at the system level by 20%
to 40% versus a traditional alternating current (AC)-powered rack.
"DC offers some efficiency, but you're mainly moving the problem
someplace else," says TheInfoPro's Gill.
Rearranging the
datacentre
Another option is to
rearrange the datacentre for better cooling efficiency. Bloomsburg
Hospital is an open-systems shop that just built a new datacentre
that will eventually house 70 servers, each with as many as six
direct-attached disk drives. Robert Theiss, chief information
officer at the Bloomsburg, Pa., organisation, planned the new
datacentre with energy and cooling in mind. "We were worried about
putting in a greater [energy] load," he says.
The hospital turned to
American Power Conversion (APC) , West Kingston, R.I., to engineer
a new power and cooling system. "Right now, we're running at about
40% of our maximum power," says Theiss, which leaves room for
expansion. For maximum cooling, Theiss spread the servers and
storage over racks set up in two rows separated by three aisles. AC
units push cool air over the front of each row to cool the entire
system.
The cooling rule of thumb
for raised-floor datacentres has jumped from 4 kW to 6 kW per rack.
"Beyond 6 kW, you can't cool with just a raised floor. Today, a lot
of gear is running over 4 kW per rack, which is getting close to
the threshold," says Gartner's Bell.
In response, large
organisations are creating hot and cool aisles, and using blanking
panels within racks to assist with air flow. Cool air is pushed
into the bottom of the rack from the cool aisle and exits as hot
air from the top of the rack into the hot aisle (see "datacentre
design and air flow," below).

Offline savings
Another option is to move data offline. Tape not only costs less
than disk but uses less energy and requires less cooling. In her
analysis of
SATA disk and
LTO tape, "the cost to acquire, power and
cool a disk system is almost eight times that of a tape
library," says Dianne McAdam, director of enterprise information
assurance at The Clipper Group ., Wellesley, Mass. Of course,
this means giving up the performance of disk.
Online archiving storage system vendors, like Copan Systems .,
offer disk systems that shut down the spindles when the data on
them isn't accessed frequently. Copan has recently begun touting
its energy efficiency, claiming to be five times more energy
efficient per terabyte than conventional storage.
"Copan could deliver interesting energy savings," says McAdam.
However, "whenever you power down disks, there are potential
problems bringing back individual drives," she warns. Some data may
not come back. Copan automatically powers up each idle drive at
least once a month to check for data errors and rebuilds the drive
if necessary.
At his Midwest financial organisation, Thomas uses some Copan
arrays -- but not because of any promised energy savings. "We use
Copan in our biggest datacentres to replace tape because of floor
space issues," he says. The smaller Copan footprint was quite
attractive. "When we look at all of our datacentre costs, real
estate is still a bigger headache than power," notes Thomas.
After boosting utilisation, rearranging the datacentre and
moving data offline, storage managers are left with replacing
storage devices with more efficient devices. Healthy Directions
LLC, a large newsletter publisher in Potomac, Md., reduced its
power consumption by 50% over the last few years by replacing old
servers and consolidating
DAS storage onto a 10 terabytes (TB)
StoneFly .
iSCSI SAN, says Edward Brookhouse, principal
engineer, network operations. However, he fears energy
consumption will go up as the organisation migrates to densely
packed blade servers.
New tools and metrics
Some vendors, including EMC , Hewlett-Packard (HP), IBM and Sun
Microsystems, are starting to provide tools that measure power
consumption at the device level to manage energy the way they
manage other aspects of storage. New energy metrics are also
entering the storage lexicon. Kilowatt and kilowatt per hour are
standard energy metrics. When applied to storage, you get
kilowatt/terabyte. A more common metric at this point is kilowatt
per rack. Due to increased density, datacentres today are pushing
beyond 4 kilowatt per rack; by 6 kilowatt per rack, they're getting
into a heat danger zone.
An individual drive uses 5W to 15W of power depending on its
capacity, rotation speed, form factor and operating state, but "you
can't just multiply the number of drives in an array by some
average power rating to get a total," says Mark Greenlaw, senior
director with storage marketing at EMC. The power consumption of
the array is more than the sum of the power used by the individual
drives. Controllers and other components consume power. Copan
Systems proposes two metrics for archival data storage: storage
density measured in terabytes per square foot and terabytes per
kilowatt.
Storage managers also need to consider SAN switch power and
cooling. Switches consume less power in the datacentre than servers
or storage mainly because there are relatively fewer switches.
Still, the power consumption of a switch is significant. "A large
switch will use 1,000W [1 kW] or more," says Ardeshir Mohammadian,
senior power systems engineer at Brocade Communications Systems .
Higher port density and performance increases switch power and
cooling consumption. Don't be surprised to see kilowatt per port
and kilowatt per gigabyte per second metrics soon.
Energy bills -- now running at $60 per square foot for the
datacentre, according to Gartner's Bell -- currently go to the
facility manager or chief financial officer, not to the storage
manager. datacentre space is handled by the real estate department.
To lower energy costs, there needs to be more coordination among
the disparate departments.
As energy costs and consumption rise, new tools -- from
low-power chips to digitally addressable power supplies that can
regulate power to the device's changing requirements -- are being
developed to more effectively manage energy. Power, cooling, space
and disposal are becoming integral, closely watched parts of the
TCO analysis for every storage device the organisation buys.