Openwave Systemshas
launched a personalised content delivery system for mobile
operators, which can use Ajax open source development
technology.
Openwave MediaCast, launched at this week's
3GSM show in Barcelona, is designed to take advantage of 3G
networks and allows operators to quickly push out personalised
content to their customers.
Matt Lewis, an analyst at ARCchart, said, "With new market
entrants vying for mobile data revenues, operators must carefully
consider an on-device portal strategy that will allow them to
retain ownership of their subscriber relationships and optimise
their share of revenues for data services.”
MediaCast is an end-to-end solution that uses a mobile phone's
idle screen to deliver free or premium content via a reduced number
of clicks by the user.
It is designed to improve both the immediacy and relevancy of
mobile services by providing on-device access to pre-fetched and
cached content, thereby reducing a subscriber's "click and wait"
time.
MediaCast is optimised for use with the Openwave Personalisation
and Profiling System (OPPS), also just launched. It features
implementations on several classes of device, including an
Ajax-based Openwave Mobile Widget solution.
The Openwave Mobile Widget solution includes six optional,
customisable components, which can access internet-based services:
RSS reader, search, quick launch bar, widget picker, widget manager
and theme manager.
Each component can be integrated with the device's idle screen
and can be pushed or pulled onto devices by either the mobile
operator or the consumer.
MediaCast is part of Openwave's Adaptive Mobility suite, which
enables operators to deliver personalised, easy to use and
revenue-generating services.
Open Ajax gets new partners
Mobile Linux gaining momentum
Comment on this article:
computer.weekly@rbi.co.uk