No sector has been so radically transformed by IT as
financial services. Boris Sedacca looks at how the industry is
meeting spiralling demand for faster and safer
transactions.
The IT-driven transformation in the financial services industry
has been one of the sector's biggest success stories in the past 40
years. It has covered back-office and front-office automation, and
enabled customers to exercise comprehensive control over their
accounts through online banking. Along the way, people and
paperwork have been displaced by machines and software in myriad
ways.
Banks have also started integrating many more processes to give
themselves a full customer relationship management capability.
Banks are now technologically driven businesses. Most products
and services, from loans to credit cards, are marketed through
computers and telephones, instead of traditional branch
distribution.
According to a recent Gartner research note, customers do not
buy channels, and there is no such thing as a "web customer" or a
"branch customer". Because customers use multiple channels, banks
can no longer afford to approach front-office management as a
series of separate strategies and solutions for each channel.
The trend is to serve customers in an integrated manner across
all channels - web, phone, branch, automatic teller machines or the
correspondent network, including out-of-premises or in-store
branches. No single technology will enable banks to achieve that
objective.
But Graham Taylor, vice-president for Gartner's banking team,
says a new trend is developing. "Interestingly, what we have seen
since the mid-90s is the banks persuading customers to serve
themselves, and this has been so frighteningly successful that
nobody talks to their bank any more.
"The banks are starting to get worried that they cannot talk to
their customers, and so cannot persuade them to buy products. They
are changing their way of thinking now.
"It is hard for them to sell credit cards and loans online.
Customers buy them online, but not necessarily from their bank. If
you buy online, you will probably go to a comparison site.
"The banks are now trying to pre-empt that and get chatting to
you instead of trying to get you off the phone as in the past."
Taylor has identified customer data integration as a major
mission in recent years. Data on clients has improved at the larger
banks, and although many UK banks are not there yet, they have data
integration programmes in place.
"Worldwide, the trend is to try to reward customers in a way
that encourages them to place more products with the bank," says
Taylor.
"A number of US banks now have loyalty schemes, like Citibank's
Thank You programme and Wells Fargo's Keep The Change programme.
The next phase is to make personalised offers to clients that are
better than those offered by the comparison sites.
"That is very difficult to do from an IT point of view because
historically, pricing was part of the application that ran each
product. The terms and conditions of a mortgage were set by the
mortgage software, the conditions of shares by wealth management
software, and none of the systems talked to each other."
The rise of online banking has led many banks to introduce
two-factor authentication by adding another level of security for
system access. Two-factor authentication usually uses something a
user knows, such as a password or Pin, plus something they have,
such as a security token, making impersonation more difficult.
IBM is developing software that could let IT directors deploy
biometric user authentication systems based on voice-recognition
technology. With "conversational biometrics", the acoustics of a
user's voice can be analysed without the system needing to
recognise spoken words.
Unlike other biometrics, such as fingerprints, which require
specialised sensors, conversational biometrics require no
additional client hardware - only a suitable microphone, such as a
PC mic, telephone or mobile phone.
Central to the systems of all banks and financial institutions
is Voca, formerly Bankers Automated Clearing System (Bacs). Voca is
the largest processor of direct debit and direct credit
transactions in Europe. In 2005 it processed more than five billion
financial transactions, including over 90% of UK salaries and 70%
of household bills.
Voca used BEA System's Weblogic to implement its new payment
platform, part of the UK's critical national infrastructure. The
Voca platform was developed to assist banks in Europe as they
migrate to the Single Euro Payments Area (Sepa), an initiative that
will introduce a truly single market for payments services by
January 2008.
The hardware is based on Sun Fire S2500 servers with an Oracle
database. With 12% year-on-year growth, the previous Voca platform
was reaching the end of its life.
The Voca platform underpins the UK economy, processing 5.5
billion transactions a year, totalling £3tn in 2005.
Chris Dunne, head of IT and operations business management at
Voca, says, "Essentially there are two ways of moving money around
in the UK between bank accounts. One is the Clearing House
Automated Payment System, which is a real-time settlement system,
typically for high-value transactions such as buying or selling
houses. It is relatively expensive, but it gets there the same
day.
"The other is Bacs, used for the vast majority of financial
flows between banks in the UK, such as direct debits, direct
credits or standing orders."
Dunne explained that volume peaks occurred at certain times,
such as before bank holidays. "On a peak day a few years ago, we
were processing 35 million items a day. We are now processing well
over 70 million items a day, and next year we anticipate peaks of
100 million items a day.
"Now that we are a commercial company, we have to build a system
that can not only do the bread-and-butter processing of the
three-day payment service, but can also process payments in Europe
or other types of transactions.
"We had to make sure that what we built was not a one-trick
pony. At the moment, you have about 26 different clearing houses in
Europe, all doing their own national payment processing. In some
cases there is more than one clearing house processing payments in
a country.
"With Sepa, all of that changes because it should be as cheap
for me to make a payment to you across Europe as it is for me to
make a payment within the country I am in at the moment."
Voca has about 100,000 corporations connected to its system,
including all the FTSE 100. Dunne says connecting them all by "bits
of string" (circuit switching on telephone or leased line) is
expensive and unreliable. The web is the obvious way, but it has to
be secure, so Voca built in encryption using public key
infrastructure (PKI).
"With PKI, the transaction comes with a certificate that is
valid only for the person who sends it," says Dunne. "The different
banks provide different trust schemes, so they have slightly
different flavours of PKI. We had to develop a way of knitting them
all together, with an interoperable PKI that could cope with
different trust schemes.
"When we built it as part of our Bacstel-IP service, it took us
two years to get people off it because they loved the old Bacstel,
but we migrated everybody by the end of 2005."
www.computerweekly/com/40years
Case study: LSE in real time
The London Stock Exchange has more than 3,000 listed companies,
335 member firms and its real-time financial data reaches more than
100,000 screens worldwide.
The stock exchange provides four main services - equity markets
where businesses can raise capital, trading services, market
information and derivatives.
In 2003 the London Stock Exchange launched a four-year
technology roadmap programme designed to deliver greater agility,
capability, scalability and improved performance.
One of the most significant steps in the roadmap was the
implementation of a new ticker called Infolect, a system for
disseminating real-time market prices. Infolect was designed to
support the anticipated 100% growth on the Sets market - the stock
exchange's electronic trading service for UK blue-chip securities -
by the 2008 financial year.
The London Stock Exchange deployed Cisco's Services Oriented
Network Architecture to speed up data transfer for the distribution
of real-time market data to client premises.
It has deployed a Cisco IP infrastructure for its own internal
network and a separate Cisco-based network to provide connectivity
between more than 100 servers that make up the Infolect system.
Ian Bond, datacentre consultant at Cisco, says, "The exchange
wanted to move to a new architecture in order to send out real-time
trading information to 100,000 or more trading desks.
With the old infrastructure, the delivery of information was
about 30 milliseconds, but that has been reduced to about two
milliseconds.
"In terms of resilience and business continuity, the stock
exchange runs what is known as an active-active model, where you
have more than one server or set of servers running applications in
parallel at other datacentres.
"Typically you have datacentres separated by up to 15 miles,
because although you want them to be physically separate, if you
are running active-active, you cannot have them too far apart
because of the need for synchronisation between sites without loss
of performance."
Read more on Infolect
www.londonstockexchange.com/en-gb/products/marketdata/
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