CRM system to boost fundraising for blind

The Royal National Institute of the Blind (RNIB) is to use a customer relationship management (CRM) system as part of its attempt to increase fundraising by 40%.

The RNIB has chosen a Pivotal CRM system which will be installed by integrator Touchstone as part of a £350,000 deal.

Sioned Jones, head of finance and operational support for fundraising at RNIB said the RNIB had 12 million donor records.

"We wanted to take the tremendous amount of information held on various databases around the organisation and make that information readily available to fundraising managers," he said.

"The Pivotal CRM system will provide the basis for tying this information together. At the moment, accessing this information is very labour-intensive as the systems we have in place are old technology and not really open to integration."

The roll out of Pivotal will start this April and be completed by April 2006.