Maximizer Software has launched version 8.0 of its
customer relationship management (CRM) software program, Maximizer
Enterprise.
The latest version is said to incorporate workflow automation,
sophisticated reporting and data mining options, enhanced sales
lead and account management, and a sophisticated customer service
module.
The program is claimed to have improved speed of deployment, and to
provide users with a return on investment within days and weeks,
not years.
“Companies and customers evolve, and we like to stay ahead of
these changes and give our users the advantage of continually
having new tools to service and handle their customers even
better.” said Anton Pienaar, partner account manager at
Maximizer.
Maximizer Software's accredited CRM specialists are responsible
for the sales, implementation, customisation, and support of the
latest version.
“All our partners have extensive Maximizer training, and are
qualified to implement the CRM solution and support our customers'
needs, with full backing from the local Maximizer office,” he
said.
Maximizer Enterprise CRM is aimed at mid-market businesses and
corporate divisions of large enterprises. It can share customer
information between the sales, marketing and customer service
departments, to help each department to communicate efficiently and
effectively with its customers and prospects by telephone, letters,
fax, mail campaigns, e-mail, and the internet.
Maximizer Enterprise is flexible, and can adapt as an
organisation's CRM and eCRM requirements develop and expand.
In addition to Maximizer Enterprise's CRM and eCRM
functionality, major additions in version 8.0 include:
- Workflow automation to monitor the user's business, and respond
automatically to critical activities with alerts and actions, sales
leads and account management;
- Crystal Reports for reporting and data mining, to gain
visibility into the user's business and its customers;
- Personalised information centre home page for better time
management and collaboration between team members.
Other features and enhancements include improved list and
campaign management for effective direct marketing; advanced
integration with MS Outlook; enhanced customer service and support
module; sophisticated web portals for employees, partners, and
customers; simplified installation; and faster remote
synchronisation.
Maximizer Enterprise CRM and eCRM are the flagship programs of
Maximizer Software, and are sold throughout the UK, Europe, the
Middle East, and Africa via accredited CRM specialists.
Written by
Computing SA staff