Business applications vendor PeopleSoft is rolling out PeopleSoft
CRM 8.8 which, it claimed, would be easier to use and implement.
The software will ship later this month.
As well as 150 new features and enhancements, CRM 8.8 will have
three vertical applications: CRM for High Technology, CRM for
Insurance and CRM for Energy. The application is also easier to
use, PeopleSoft claimed, and can be rolled out more rapidly to
ensure user adoption and faster payback.
"As the CRM space matures, enterprises are desperately seeking to
reduce overall complexity," said Meta Group analyst Steven
Bonadiot.
"It is, therefore, essential that organisations embrace CRM
solutions that integrate rapidly into the enterprise, are readily
usable and intuitive and provide robust closed-loop analytical
capabilities that can improve business processes to support the
customer life cycle," he added.
Among the latest features are enhancements to the PeopleSoft
Marketing module, including the improved management of multichannel
campaigns. A sales tool can dynamically guide selling for
customers. Thirty new analytical capabilities are also built in,
including employee performance measurement and what-if analyses.
