Vignette has enhanced the reporting and analysis tools in its V6
content management system to help customers measure the
effectiveness of Web site content.
The updated features allow customers to access detailed reports on
content activity - listed by provider, channel, site, and content
type - which can help organisations understand what content is
being consumed and how it can be presented more effectively. In
addition, Vignette has added more reports to its list and tools
that can report on content over multiple sites.
Reporting and analysis combined with content management can not
only give customers insight into simple metrics, such as how
efficiently the site is performing and page delivery status, but
also more in-depth information such as which content is effective
with specific groups or users, according to Darrin Wood, a senior
product marketing manager at Vignette.
"Our system automatically tells you which types of content work
well together," he said. "We are taking information from the Web
server logs as well as our own delivery logs, and assembling this
information to help companies strategically plan and refine
content."
In addition, Vignette has improved the underlying technology for
reporting and analysis by bolstering XML and Soap support. The
actual reports on content activity are defined by XML schemas, Wood
said. Using an open standard such as XML allows customers to more
easily customise and configure reports and provides better
integration with third-party analysis tools, he said.
The tough economic climate highlights the need for robust analysis
capabilities, which are an important yardstick for measuring ROI,
Wood said.
"These days I don't think people would purchase [large corporate]
systems if there wasn't some kind of built-in capability to know
how efficiently the system was operating and how well it is being
used," he said.