Virtustream extends enterprise cloud service to APAC enterprises

Public cloud supplier Virtustream is eyeing the APAC’s booming cloud market by touting the ability to host mission-critical applications

Virtustream is expanding its footprint in the Asia-Pacific (APAC) region with the launch of its enterprise cloud service in a red-hot market dotted with global and local players alike.

The company, which was acquired by EMC in 2015, has been touting its ability to host mission-critical applications such as those from SAP and Oracle, promising service uptimes of up to 99.999%.

Simon Walsh, Virtustream’s chief operating officer, told Computer Weekly that the company’s enterprise cloud service differs from that of hyperscale public cloud suppliers, such as Amazon Web Services (AWS) and Microsoft Azure, by guaranteeing application performance and availability, underpinned by a consumption charging model that only charges for actual use, not reserved instances.

To serve its APAC customers, including enterprises and public sector organisations, Virtustream has established a cloud presence in Australia through Macquarie Telecom’s datacentres in Sydney and Canberra.

This expansion comes on the heels of Virtustream’s recent expansion in Japan with datacentres in Tokyo and Osaka run by regional telcos such as NTT Communications, some of which may offer competing infrastructure-as-a-service (IaaS) offerings.

Walsh said Virtustream partners with telcos for the delivery of network services that underpin its cloud platform. In addition, Virtustream is partnering with telcos in certain regions to expedite the delivery of its services to meet market demands.

“Due to the unique nature of the Virtustream patented technology, our IaaS delivers mission-critical systems against critical SLA [service level agreements], RTO [recovery time objectives] and RPO [recovery point objectives], which is almost universally an increase in service accountability from typical telco IaaS platforms,” he said.

Specifically, Virtustream is able to run essential applications that power an entire enterprise on the cloud, complete with the ability to manage the underlying computing resources based on peaks and troughs in demand.

Read more about cloud in APAC

According to IDC, the market for cloud systems infrastructure services in the region, including Japan, will reach $12.9bn by 2020.

Frank Gens, IDC’s senior vice-president and chief analyst, said the pent-up demand for enterprise cloud services in APAC is tremendous as organisations are looking to expand their operations while managing the complexities of migrating their existing systems of record to the cloud.

Walsh said: “As we globally expand Virtustream, the public cloud of Dell Technologies, we will continue to search for markets where there is a concentration of enterprise and public sector customers with a need to run their mission-critical applications in the cloud.”

Read more on Infrastructure-as-a-Service (IaaS)