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Wimbledon ‘threat’ to enterprise data allowance

A report from mobile threat prevention specialist Wandera reveals employees are draining corporate data allowances by streaming Wimbledon to company smartphones

Enterprises running large smartphone estates may be in for a shock at the end of the current billing cycle as employees turn to their work phones to watch live tennis from Wimbledon.

As the women’s semi-finals get under way, a report from mobile threat prevention and data usage optimisation specialist Wandera has claimed that so far, Wimbledon-related enterprise mobile data usage has increased by 17% compared with the same period in 2014.

According to Wandera, enterprise employees are far more inclined to use corporate-liable devices to keep up to date with the tournament while travelling for work. It said that 7.5% of 100,000 monitored devices at 500 enterprise customers were live-streaming Wimbledon matches while abroad, compared with 5.9% in 2014.

The most popular apps – in terms of data downloaded – are the Official Wimbledon app, BBC Sport, YouTube, Wimbledon Tennis Scores + Game, and BBC iPlayer.

Its analysis tracked mobile broadband usage of devices from smartphones and tablets across iOS and Android platforms, with around 70% on iOS and 30% on Android, in both wholly corporate-owned and bring your own device (BYOD) smartphone estates.

Wandera’s CEO Eldar Tuvey said that both an increase in adoption of smartphones among enterprises, and improvements in the quality of streaming made possible both by 4G networks and better smartphone technology, were behind the growth in data volumes generated by events such as Wimbledon.

“These two factors are by no means temporary, so it is unlikely that this trend for increased personal mobile data use on corporate devices will be an anomaly,” said Tuvey.

“The combination of improved stream quality and employees’ increased tendency to use internet browsers and data-hungry apps while abroad is a concern for our enterprise customers. This behaviour can lead to bill shock events, with no warning and minimal recourse. Just gaining visibility of the data usage and spend is more than half the battle.”

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