In partnership with Computer Weekly, Daisy is encouraging those in computing and IT to come forward and nominate themselves or their colleagues as role models to inspire more young people to consider a career in technology.
Daisy will be donating £1 to Computer Aid International for every valid nomination. Computer Aid International is a UK-based charity which works to reduce poverty through ICT solutions.
Computer Weekly editor in chief Bryan Glick will be heading up the judging process.
“I think it will be really interesting to find out first hand from teenagers what they think makes the industry appealing, and whether having more exciting role models can better encourage them to work towards a career in IT,” he said.
Schoolchildren will form the rest of the judging panel.
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Daisy Group chief technology officer Nathan Marke said it is IT is driving changes in the business models of every industry.
"It’s very much the industrial revolution of our time," he said. "But it has a poor brand, which I think does it a disservice as it can offer a tremendous career with opportunities for people with strengths across the whole spectrum of the arts and sciences.
“While TV shows like The IT Crowd raise the profile of certain types of career path, they don’t really dispel the myth that we’re all socially awkward geeks. So, we’re looking for people working in the industry with interesting jobs and a little charisma to step forward and challenge the stereotypes by acting as positive role models for the next generation.”
Nominations need to include a description of the nominee's job, a photo and an explanation of why they are a good role model.
There are no restrictions on what type of organisation people work for nor the sector they work in, as long as the person's role is related to computing or IT.
“You don’t have to be glamorous, work for a big company or have an impressive job title to nominate yourself as a potential role model," added Marke.
"You simply need to be approachable, enthusiastic about your own job and able to explain why the computing and IT industry is an interesting place to work.”