Big data and analytics drive PC server sales

Big data and analytics are driving demand for servers in Western Europe, according to the latest market share data from IDC

Big data and analytics are driving demand for servers in Western Europe, according to the latest market share data from IDC.

The analyst firm estimated that 17% of server spending in Europe came from big data and cloud expenditure, which help bolster growth in the region.

Western Europe saw 6% year-on-year revenue growth, up 4% in the first quarter of 2014 – the first positive growth in the past 10 quarters, to $2.4 billion for the quarter.

More than 407,000 units were shipped during the quarter, an increase of 17,000 units compared with the second quarter of 2013.

"Thirteen out of sixteen Western European markets showed spending growth in euro terms in the second quarter of 2014, boosted by secular trends of Big Data and cloud,” said Giorgio Nebuloni, research manager, Enterprise Server Group, IDC EMEA.

IDC reported that the x86 server market represents 79% of the market in revenue terms (an increase of 7% on last year).

Growth in Windows servers increased by 19% compared to last year, while Linus grew 15%. The strongest decline was seen in non-x86 revenues (-27.4%) compared to last year – mainly EPIC servers. 

IDC reported an increase in demand for density-optimised servers and rack servers from major cloud service providers and hosters expanding datacentres in key markets, such as the UK, Germany and France.

Top 5 server makers
Vendor 2Q13
Server Revenue
Market Share
Server Revenue
Market Share
2Q14/2Q13 Revenue Growth
HP  1,040.66 34.2%  1,126.34 35.7% 8.2%
IBM  830.03 27.2%  701.16 22.2% -15.5%
Dell  445.70 14.6%  476.79 15.1% 7.0%
Oracle  206.20 6.8%  221.43 7.0% 7.4%
Cisco  93.25 3.1%  152.07 4.8% 63.1%
Others  430.25 14.1%  478.28 15.2% 0.1%
Total  3,046.09 100.0%  3,156.07 100.0% 3.6%
Source: IDC Quarterly Server Tracker, September 2014

As Computer Weekly has previously reported IBM has been losing out following its decision to sell its x86 server line to Lenovo. However, Nebuloni told Computer Weekly that most of IBM's quarterly and yearly decline came from its legacy systems (Power and System z) due to the refresh cycle of these server lines. He said: "IBM x86 revenue in EMEA was up 7% year on year in dollar terms, but IBM's legacy [systems revenue] was down 27%." In spite of the decline in revenue growth compared to 2013, he said IBM System x x86 server line was holding up, considering the Lenovo transition.

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