New business comms platform to hasten ROI

Platform attributed with delivering quick ROI on business communications whilst simplifying deployment of business enabling apps

Avaya is claiming to have radically simplified mobile business communications with the launch of a SIP-based unified communications architecture designed to integrate communications across multi-vendor, multi-location, and multi-modal businesses

Among the key benefits that the new Aura platform is attributed with are quick return on business communications investment, while simplifying the development and deployment of business enhancing applications.

One of the key cost-saving capabilities built to Aura is the option of using existing IP-based multi-vendor equipment and applications. Commented Kevin Kennedy, president and CEO, Avaya.  “With this new architecture, for the first time, the way we communicate is defined by the applications and the user, not the network.” 

The new architecture, which can scale to 250,000 business users in 25,000 locations, has at its heart a SIP-based Session Manager, which centralises communication control and application integration.  Session Manager orchestrates communication applications and systems by decoupling applications from the network.  As a result, claims Avaya, services can be deployed to users based on what features they need rather than where they work or the capabilities of the system to which they are connected.

Users can map applications to individual employee profiles, thus says Avaya, making the appropriate features globally available regardless of the location, system or device to which they’re connected.

Firms can also manage centrally enterprise-wide dial plans and on-net calling, global least cost routing, and PSTN access so that calls can be made from whatever firms regard as their most cost-effective location. In addition, this allows users to eliminate local application servers and extend software licensing at any part of the network rather than at just a single location.

Avaya Aura can be purchased in Branch, Standard and Enterprise Editions from May 2009 through Avaya and authorised channel partners.


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