Amazon still hottest online shop - IMRG

Amazon, Argos, and Tesco again led IMRG's latest quarterly Hot Shops list of the UK's most-visited on-line retailers, but Marks & Spencer and...

Amazon, Argos, and Tesco again led IMRG's latest quarterly Hot Shops list of the UK's most-visited on-line retailers, but Marks & Spencer and John Lewis reached all-time highs, said the researcher.

IMRG and Capgemini have tracked visitors to online UK retailers for the past 11 quarters. Today's most popular shops sell event tickets, fashion, groceries and computers. Travel shops fell even further than usual at this time of year, IMRG said.

Fashion house New Look, at 46, is the only new entrant, but six shops made it back into the top 50. The number of high street stores, as opposed to online-only stores, on the list rose to 30.

The highest climbers, both jumping 18 places since August, are Ticketmaster, which joins the top 10 for the first time, and Boots, at 29, four places lower than this time last year.

Other risers were Game (21), Asda (25) and River Island (32), which each rose 11 places from August. Dell (8) and Sainsbury's (35) were both up nine spots, while Topshop (30) and HP (40) both rose eight positions.

The brands falling furthest were mainly in the travel sector. Thomas Cook (43) plummeted 22 places, Thomson Holidays (22) lost 15, and Travelodge (48) and British Airways (38) were both down eight.

IMRG CEO James Roper said, "Consumers are turning to internet to help them shop their way through tough times. With confidence in online security low and falling, it is great to see that 19 of the Hot Fifty online retailers are accredited with the ISIS trust scheme (a code of practice for online shops) and thereby going that extra mile to make the internet a great and safe place to shop."

Hitwise's director of research, Robin Goad, said, "Despite the economic slowdown, online spending is predicted to increase by 15% this Christmas. However, people are expected to spend less on going out, choosing instead to cocoon themselves in their homes.

Two sectors to benefit from this trend are house and garden retailers - both B&Q and Screwfix moved up the list - and e-retailers that sell consumer electronics, as reflected in the strong online performances of Dell, Currys, HMV and Game. Fashion continues to be the fastest-growing online retail sector, he said.

IMRG's top 50 - August-November 2008

1 = 1 Amazon UK

2 = 2 Argos

3 = 3

4 = 4

5 8 Marks & Spencer

6 = 6

7 5 Next

8 17 Dell EMEA

9 = 9 Tesco Direct

10 28 Ticketmaster UK

11 18 Currys

12 10 easyJet

13 14 John Lewis

14 16 ASOS

15 13 RyanAir

16 11

17 20

18 12

19 22 Ebuyer

20 19 Apple Computer

21 32 GAME

22 7 Thomson Holidays

23 15 PC World

24 23 Comet UK

25 36 ASDA

26 24 Woolworths UK

27 26 B&Q

28 31 Debenhams

29 47 Boots

30 38 Topshop

31 33 Screwfix Direct

32 43 River Island

33 27 Odeon Cinemas

34 39 Littlewoods

35 44 Sainsbury's

36 BACK Toys 'R' Us - UK

37 35 LOVEFiLM

38 30 British Airways

39 45

40 48 HP

41 BACK Seetickets

42 37 Vue Entertainment

43 21 Thomas Cook

44 42 The Orange Shop


46 NEW New Look

47 34 O2 Shop

48 40 Travelodge UK

49 46 Carphone Warehse

50 BACK M and M Direct

The IMRG- Hitwise Hot Shops List of the top 50 UK e-retailers is the key indicator of online merchant

performance. The List is published quarterly and tracks popularity, as indicated by visits, of those selling goods

and services within the IMRG Capgemini Index Classification. This List is based on October 2008 data.

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