Access to cheap broadband is driving online sales, which were up by 34% to £10.9bn in 2006, according to Verdict Research.
More than one pound in three of sales growth went to an online shop, it said. This was 13 times faster than the retail sector as a whole.
Verdict expects food and value retailers to stay out of the race to build online sales because of logistics or business model requirements. However it predicts online sales in the UK to reach £28.1bn, 8.9% of all retail spending, by 2011.
“By then the typical spend of an online shopper will grow to £1,056 per year,” it said.
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