World Cup drags back PC shipments

European PC shipments saw modest 6.4% growth in the second quarter, held back by the World Cup and stock in the channel, says analyst IDC.

European PC shipments saw modest 6.4% growth in the second quarter, held back by the World Cup and stock in the channel, says analyst IDC.

The analyst said the shift to the portable PC format continued unabated, with laptops seeing double-digit growth in the region.

IDC analyst Karine Paoli said, “While demand in Western Europe was set to slow in the second quarter, with the additional impact of the World Cup, the level of inventory built up in the channel since the fourth quarter penalised overall shipment levels in the quarter.

“The gradual stock reduction which took place this quarter, combined with continued demand for portable PCs and attractive promotions expected in the back-to-school season, should offer a return to healthier growth patterns in the third quarter, but the competitive environment will remain fierce at all industry levels.”

 

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