Hewlett-Packard will spend more than $3bn (£1.59bn) in the next three years on Itanium-related product development.
The money will be spent on research and development, software and hardware design, and marketing, all with the aim of increasing its existing 5% market share. HP expects Itanium-based server unit sales to constitute more than half of its Risc-based unit sales by the end of 2005 and 70% a year later.
HP’s plans include coinvesting with Intel to persuade more independent software suppliers to develop applications for the platform and to expand marketing programs. The aim is to expand the number of applications from 2,900 to more than 4,500 by the end of 2005.