Oracle sets out Openworld stall

Oracle plans to focus on its "Data Hub" technology for business intelligence, content management for the masses, grid computing,...

Oracle plans to focus on its "Data Hub" technology for business intelligence, content management for the masses, grid computing, and integration at the Oracle OpenWorld conference in San Francisco next week. 

A preview of Oracle "Product Data Hub" technology is planned. The technology is intended to provide information about products on a user's price list, said Robert Shimp, vice-president of technology marketing.

The company has already unveiled a Customer Data Hub, which synchronises applications to provide information about products on a user's price list. 

Also expected to be highlighted at the show is an enterprise content management system intended for general users, as opposed to being just for specialists, Shimp said. 

"It is an important announcement for Oracle because we are the leaders in information management, and content management represents a very large market opportunity," Shimp said. 

Oracle plans to talk about enhancements in grid technologies and its intentions to use grid in service-oriented architectures. The Oracle 10g database features grid capabilities.

Oracle also plans to unveil Oracle Integration at the show, an integration product built around the company's application server and focused on deployment of SOA. 

Paul Krill writes for Infoworld

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