Amazon to tighten consumer data protection

Online retail giant Amazon.com is to change its privacy policy after coming under pressure from consumers and US regulators who...

Online retail giant Amazon.com is to change its privacy policy after coming under pressure from consumers and US regulators who claimed that the e-commerce giant did not adequately protect customer data.

Amazon promised regulators that it would revamp its policy to provide heightened protection on consumer data, refrain from selling its customer database to marketers and narrow the wording of its exceptions.

The company also promised to provide specific examples of how data is used and what data it gathers from customers.

Amazon said the changes would take several weeks to implement.

Massachusetts attorney Tom Reilly, one of the state regulators leading the case to curtail Amazon's existing policy, said: "It's extremely important for all companies - especially Internet sellers - to handle customer data carefully and confidentially."

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