Former ilion chairman returns to spearhead launch of Asita



Former ilion chairman Wayne Channon has returned to the IT industry — but steered clear of the distribution channel — by taking on the...



Former ilion chairman Wayne Channon has returned to the IT industry — but steered clear of the distribution channel — by taking on the chairmanship of German high-speed networking/VPN business Asita Technologies.

Channon revealed he had become the second largest shareholder in the business, which he described as “the most exciting thing I’ve seen”.

He had decided to avoid distribution because it was “a very, very messy area. Anything with zero gross margin is not a business worth investing in and the value add in the distribution channel is next to nothing”.

The VPN company is preparing to launch into the US, a market which Channon believes is ripe for the picking. “This should have been done by a US company and it should have been done ages ago. VPN is starting to hot up, but it’s been very slow and very expensive.” The company has already reincorporated as a US business to help its entry into that market.

Channon said Asita would “like to go through a distribution channel eventually, but we have to go direct to users to open their eyes”.

Asked what kind of distribution partners Asita would target, he replied: “I’d like someone niche with the right contacts and who could give some support. But just one.”

Channon’s re-emergence in the IT sector comes two weeks after MicroScope revealed that Roger Paul, a former managing director of ilion and Landis UK, had returned to the channel with a Cisco supply business.

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