Web boosts annual results at Domino’s Pizza

Domino's pizza chain has reported a 27% increase in pre-tax profit to £38m as the web operation continues to perform strongly.

Domino's pizza chain has reported a 27% increase in pre-tax profit to £38m as the web operation continues to perform strongly.

Online orders alone increased by 63%, compared to 2009 numbers where the increase reached 40.4%, corresponding to £128m compared with the 2009 boost that brought in £78.5m, the company said.

Web sales accounted for 35.8% of UK delivered sales at Domino's. This compared with 27.8% posted in 2009.

Domino's chief executive Chris Moore said online sales for the first seven weeks of 2011 proved the key driver for growth, as the internet channel saw a 72.9% rise against the same period last year.

"With an app for the iPad and an app for android mobiles due imminently, we are confident of seeing even more business come through these channels," said Chris Moore.

As well as introducing sales channels on the web and mobile, Domino's is preparing for its first foray into IT outsourcing, which is intended to allow the in-house technology team to sharpen up its focus on innovation.

CIO interview: Colin Rees, IT director, Domino's Pizza >>

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