Vodafone's 360 app store is now accepting paid apps via the Joint Innovation Lab (JIL), opening a market of more than one billion customers to software developers.
JIL was set up two years ago by China Mobile, Softbank, Verizon Wireless and Vodafone to provide a platform for developers to target their billion-plus subscribers.
Last month Vodafone closed a €1m developers' competition to stimulate a supply of apps for the site. Internal research showed the apps consumers want most are shopping, social networks, food & drink and weather.
Developers can choose one, some or all of selected Vodafone markets for each app they publish.
They can select from 20 price points ranging from €0.49 to €9.99 (£0.49 to £9.99 in the UK) and set separate prices for each Vodafone market.
The 360 shop offers a 70/30 developer/Vodafone revenue split, similar to other mobile app stores. Developers will get their money monthly 60 days in arrears. Vodafone will pay in euros, sterling or US dollars via direct funds transfer.
Vodafone promises to review apps within 10 business days. Accepted apps go immediately into the 360 shop for the local markets the developer has selected.
Daily and monthly sales reports on JIL.org will show developers how many downloads/sales each app has had at each price point in each market. Other reports will show the revenue share split for paid apps, applicable tax calculations, as well as invoices and remittance reports detailing and confirming payments.
Vodafone has also launched a dedicated site about the Vodafone 360 platform, including technical guidelines to consider when building a mobile app.